Thursday, December 13, 2012

Assignment 1-4-6











Theories of Pop Culture and Energy Drinks
Kristen Watson
HUMN240-H3WW
Assignment 1-4-6
Gregory Smith
December 13, 2012


Theories of Pop Culture and Energy Drinks
            A few of the theories that I thought best related to my topic of energy drinks were myths and beliefs, stereotypes, and rituals. Someone who consumes energy drinks most likely does not think about these different theories that relate to them but it just shows you how much pop culture plays a role in society. There were other theories but I felt the ones that I chose best describe the relationship between energy drinks and pop culture.
            When it comes to myths and beliefs it was clear that most of the people that drink the different kinds of energy drinks often feel happiness or satisfaction with the results directly after, which is close to how Browne defined the term myth. That being said, those people also have the belief that energy drinks are not harmful and consume as many as they want to. This isn’t true and I mentioned it in another analysis also. The drinks could be very harmful if too many are consumed because the ingredients aren’t good for you in large quantities.
            When I think of stereotyping and energy drinks, I automatically think of the marketing side of the products. The makers of these types of products use stereotyping in order to sell their drinks and make a profit. They target certain types of people such as college students, third shift workers, athletes, party-goers, and much more. They don’t necessarily use stereotyping in a negative way, they have just found that there are certain types of people who consume the product and use it towards their advantage.
            I found rituals very interesting when relating it to energy drinks. There are many people who drink energy drinks every single morning to wake up, just as people drink their daily coffee. It has become a part of their daily routine and some feel that they can’t go on with their day if they haven’t had their morning energy drink.
            When applying the different theories to energy drinks, I have found that I look at the product in a different way now. I no longer just see a drink on a shelf. Now I relate the different theories that I have learned and think about the different types of people that consume them, whether they do so routinely and so forth.

Sunday, December 9, 2012

Assignment 1-4-5: Formulas











Written Analyses-Formulas
Kristen Watson
HUMN240-H3WW
Assignment 1-4-5
Gregory Smith
December 9, 2012


Written Analyses-Formulas
            This week’s theme focuses on Formulas in popular culture and may be the toughest one yet in regards to applying it to the topic of energy drinks. In our book, Ray B. Browne (2005) compares formulas to cooking recipes and says, “It outlines the ingredients to be used in the cooking and generally how they are to be cooked and mixed” (p. 115). In my understanding, this means that the makers of energy drinks made the product for a specific reason and the consumers buy this product for a specific purpose. The outcome, for the most part, is what you would expect.
            The many different energy drinks out there on the market, such as Monster, Red Bull, 5 Hour Energy, and Rockstar, were all created with a certain formula and with the purpose of providing individuals with a shot of energy throughout their day. Many of us know what we are to expect when we consume one of these popular drinks. We get a boost of energy and are able to make it through the work day or stay up late finishing an essay for school. To me, this is comparable to formulas in popular culture. The energy drinks mentioned above are all different brands with only minor changes in ingredients but all with the same intent to the consumer.
            From studying formulas in popular culture I now understand the patterns of different forms of entertainment such as movies, drinks, games, etc. For the most part they each have their own themes and many of us already know what the outcome will be. I already knew that if I were to drink an energy drink, than most likely it should give me a boost of energy and get me through the day. The same with love movies, because, we all know that most of them have the happy endings with the couple getting back together. All of the makers and producers of certain products follow a formula and because of this we are able to identify the outcome.


References
Browne, Ray B. (2005). Profiles of popular culture: A reader (p. 13). Madison, WI: University of Wisconsin Press.

Wednesday, December 5, 2012

Assignment 1-3-2 Journal Article Analysis












A Mediated Family is a Happy Family: J.G. Ballard’s “Intensive Care Unit”
Kristen Watson
HUMN240-H3WW
Assignment 1-3-2
Gregory Smith
December 5, 2012


A Mediated Family is a Happy Family: J.G. Ballard’s “Intensive Care Unit”
            The article that I chose to analyze is “A Mediated Family is a Happy Family” by Jeff W. Marker in which he reviews a story by J.G. Ballard titled “Intensive Care Unit”. His review of the story focuses on the psychological effects when humans lack face to face contact and rely solely on technology. It exposes the reality that our future might end up like the short story and soon all of us will communicate through monitors and we will lack human contact.
            The narrator of the story, who Marker refers to as Ballard, happens to be the husband and main character. He is a doctor who treats his patients by video monitors which is how he ended up meeting his wife, Margaret, when he treated her. They dated, got married, and had two children all while communicating through television. The family has never been in the same room together and met face to face; they strictly communicate through monitors and even raise their children this way. Ballard explains that “in this society, age-old though rarely invoked ordinances still existed to prevent meeting in person-to meet another human being was an indictable offense” (Marker, 2011 p. 334). Television monitors is how he was raised and how he was taught to return his filial affection.
Overtime, Ballard has the urge to have his family all meet in person even though all they know is affection via images. Even though he wants a more intimate meeting, he still proceeds to set up cameras because he feels that a unique event such as this should be captured. Unfortunately, the meeting does not go as planned and the family members react with rage and violence leaving them all sprawled out on the floor covered in blood. Ballard’s daughter, Karen, strips and tries to seduce her father causing her mother to become defensive and they begin to compete for his attention. David, their son, feels the need that he should replace his father and possess his mother which in turn pushes Ballard to fight back. Marker (2011) explains that this reaction by each member is due to the fact that they “have never coexisted in the same space, they have never developed the mechanisms by which those impulses are controlled” (p. 339). There are different stages that the family members go through psychologically because they have lacked that physical interaction all their life. The primary identification stage is where the child identifies with an object, the mirror phase is the point where the child differentiates himself from the physical surroundings, and the Oedipal crisis where the child feels love and sexual desire for the parent of the opposite sex and hatred and death for the parent of the same sex.
The author is trying to portray the negative effects of what would happen if society stopped interacting face to face and communicated strictly via television monitors. With the advances in technology every year, it might not be that far-fetched. Growing up without the touch and affection from personal contact and only seeing visual images and hearing someone’s voice would cause us to repress urges and become overwhelmed when coming in contact with one another. In the article, Marker (2011) explains “physical barriers have restricted them from acting upon their unconscious desires, which have not dissipated but intensified” (p. 339). Because of the way the family members were raised, they are unequipped psychologically to understand and manage the family interactions during the meeting.
I find that this article is very important because after reading we are able to better understand the slightest effect that technology has on people. The short story was written in 1982 before the major advances and developments in technology and even though the story might seem an extreme exaggeration, mediation is becoming more and more common. You can find examples of this wherever you happen to be. Many people now communicate via Skype or Face time, only text rather than call, date online, and also marry online. An example in the article is the use of television as a way of parenting. They find that they can cut down whining and crying this way by keeping the children preoccupied. This type of mediation is also portrayed in our commercials and advertisements. Over time, more and more people will use technology to communicate rather than in person. However, I do not feel that complete lack of face to face contact is possible. Obviously couples cannot conceive children via monitors or raise them. Even though Ballard’s short story is extreme, who is to say that it won’t get to that point?


References
Marker, Jeff W., (April 2011). A Mediated Family is a Happy Family: J. G. Ballard's "Intensive Care Unit". The Journal of Popular Culture, 44(2), 333-346. doi:10.1111/j.1540-5931.2011.00835.x
           
           

Sunday, December 2, 2012

Assignment 1-4-4











Written Analysis 3: Heroes and The Cult of the Celebrity
Kristen Watson
HUMN240-H3WW
Assignment 1-4-4
Gregory Smith
December 1, 2012


Written Analysis 3: Heroes and The Cult of the Celebrity
            When it comes to my topic of energy drinks, one might not think to associate them with heroes but if you have ever seen the advertisements or commercials then it would become clear. Ray B. Browne (2005) defines heroes as “those people among us who are in some way superior. They inspire us and lead the way for us to develop outside the limitations of our own skins and circumstances and become greater and more important individuals.” The brands of energy drinks chose certain heroes to represent their products because they know the consumer would recognize them and hopefully gain sales.
            Monster Energy sponsors Rob Dyrdek, who is a professional skateboarder from Kettering, Ohio. He started skateboarding at a very young age and at 16 moved to California to pursue his professional career. He has become a hero to many people of all ages because of his dedication to the skateboarding community. So far he has opened up 9 Skate plazas throughout the United States and plans on more in the future. His goal is to create healthy communities by creating legal street skating areas where other people can enjoy skateboarding and pursue their dreams. Rob Dyrdek is just one of many celebrity heroes that represent energy drinks. Other examples include Travis Pastrana with Monster Energy and Reggie Bush with Red Bull.
            If we take a look at the heroes that were mentioned above, we may notice that in reality they are the cult of the celebrity. In other words, they have obtained celebrity status for no particular identifiable reason. They are still heroes to many people but what they have done to get that title isn’t necessarily heroic. One is an actor and professional skateboarder, one a professional football player, and the other a professional dirt bike rider. However they still inspire others to become greater individuals and the makers of the energy drinks realize this and use it to their advantage to increase sales and profits.  
References
Browne, Ray B. (2005). Profiles of popular culture: A reader (p. 13). Madison, WI: University of Wisconsin Press.
Wikipedia. (2012, November 29). Famous for being famous. Retrieved on December 1, 2012, from http://en.wikipedia.org/wiki/Famous_for_being_famous.

Sunday, November 25, 2012

Assignment 1-4-3











Written Analysis 2: Rituals and Stereotypes
Kristen Watson
HUMN240-H3WW
Assignment 1-4-3
Gregory Smith
November 25, 2012


Written Analysis 2: Rituals and Stereotypes
I would define a ritual as an activity or something that you do that is frequently repeated. This could be a celebration, special gatherings, or certain religious ceremonies. It is something that is important and has a special meaning to you. According to Ray B. Browne (2005), stereotype is defined as the generalities of life cut down to a fine point concerning a particular subject and directed usually toward a specific goal. We see this happening everyday whether we are grouping certain types of people together or singling them out for a particular reason. With both of these topics defined, we now look at how they both apply to energy drinks and what insight we might gain from them.
When I think of rituals, there are a couple that come to mind that involve energy drinks. A ritual popular among many people of all ages is pre-gaming. This ritual is very popular with football and tends to involve alcohol. It is becoming more and more popular to have energy drinks and mix them with some type of liquor. The effects of drinking the energy drink this way gives you much different results than if you were to just simply drink the energy drink by itself, however, it is a popular way to consume them.  Another ritual that I’ve noticed among people is having their daily morning energy drink. Most people wake up and drink a cup of coffee to get the day started but I’ve noticed at work and at school that there are quite a bit of people who go for a can of Red Bull or a Monster instead.
In regards to stereotyping, this is seen daily when you see advertisements for energy drinks. There are certain target markets for this product and in order to sell it they stereotype people and target the advertisements for them. The different stereotypes range from athletes, college students, shift workers, party-goers, and many more.
After connecting the two topics of ritual and stereotypes to energy drinks, I have noticed that the concept of energy drinks is being abused and used for different reasons than intended. Using the drinks to give alcohol a better taste is not what the product was originally intended for. Also, continuing your ritual of having a daily energy drink might lead to negative effects in the long run even though the short-term results are great.  


References
Browne, Ray B. (2005). Profiles of popular culture: A reader (p. 13). Madison, WI: University of Wisconsin Press.